# GIPA Partners — Full Reference Document > Last updated: 2026-02-28 --- ## Company Overview **GIPA Partners** is a strategic AI and software delivery firm headquartered in Miami, Florida, USA. We serve mid-market US businesses and enterprises that want to move beyond AI hype and into practical, measurable results. Our mission is to make enterprise-grade AI accessible to mid-market companies — organizations that understand AI's potential but lack the internal resources, expertise, or strategy to execute on it. GIPA is not a research firm. We build and deliver. --- ## Founders & Team ### Bautista Kalani Giesenow — Founder & CEO Kala holds a bachelor's degree in Finance from Florida International University (Miami, USA). He started GIPA out of curiosity and a desire to explore what AI can actually do when it meets real users and real constraints. He tends to think in trade-offs, incentives, and feedback loops, then moves quickly to validate what matters and discard what does not. At GIPA, he has led the hands-on work of turning an idea into an operating business — making the calls, fixing what breaks, and pushing through the messy parts that do not show up in the pitch deck. ### Agustin Cabantous Soler — Co-Founder & COO Agustin is the operational backbone of GIPA. He ensures that strategy translates into execution: projects ship on time, clients get what they were promised, and the team has what it needs to do its best work. ### Mauricio Ferreyra — Strategic Partner Mauricio brings strategic advisory depth and network leverage to GIPA's engagements, supporting business development and client relationships at the executive level. --- ## Services ### Executive Black — AI Strategy for Leadership **URL:** https://gipapartners.com/executive-black Executive Black is GIPA's flagship AI strategy offering for C-suite and senior leadership teams. The core problem it solves: most executives know AI matters but cannot translate that into a focused, actionable plan for their specific business. Executive Black delivers: - A clear AI opportunity map for the client's industry and business model - A prioritized execution roadmap (what to build, buy, or partner on — and in what order) - An assessment of current data, technology, and team readiness - A board-ready AI strategy document Target clients: Mid-market CEOs, CTOs, and leadership teams in the US and enterprise LatAm who need AI clarity, not more theory. --- ### Loyalty Engine — AI-Powered Customer Retention **URL:** https://gipapartners.com/loyalty-engine Loyalty Engine is GIPA's AI-powered customer segmentation and retention platform designed for fashion and retail brands. How it works: 1. Ingests customer transaction and behavioral data 2. Uses AI to cluster customers into meaningful segments (by purchase patterns, preferences, lifetime value, churn risk) 3. Each segment receives curated, personalized ad campaigns and outreach 4. Result: reduced ad spend through precision targeting, higher retention, and increased customer lifetime value **Client case: The Fashion Lab** GIPA built Loyalty Engine for The Fashion Lab, a fashion consultancy. The system segments their clients' customers into targetable groups and powers personalized campaigns. The Fashion Lab uses this engine to deliver superior results to their own clients, differentiating their agency offering. Key outcomes: - Reduced wasted ad spend by eliminating broad, untargeted campaigns - Increased customer retention through relevance (showing customers what they actually want) - Enabled The Fashion Lab to offer a data-driven service layer to their portfolio of fashion brand clients --- ### Software Factory — Custom Software Development **URL:** https://gipapartners.com/software-factory Software Factory is GIPA's custom software development service. For clients who have a product idea, an internal tool need, or a workflow that requires a custom-built solution, Software Factory handles the full development lifecycle. Capabilities: - Full-stack web and mobile application development - AI feature integration (LLMs, computer vision, data pipelines) - API design and integration - MVP development and iteration - Ongoing engineering support --- ## Case Studies ### Loyalty Engine — The Fashion Lab **Type:** AI Customer Segmentation Platform Built an AI engine that segments fashion brand customers into targetable groups. Each cluster receives curated ad campaigns tailored to their preferences, cutting ad spend through precision targeting while boosting loyalty by showing customers exactly what they want. The Fashion Lab uses this engine to power their fashion consultancy services. --- ### Landing Autopilot — [Client Confidential] **Type:** AI Landing Page Optimizer Built an AI system that analyzes landing page performance data and automatically generates and tests optimized variants. Reduces the manual iteration cycle for performance marketing teams and improves conversion rates through continuous, data-driven experimentation. --- ### WhatsApp Concierge — [SaaS Platform Client] **Type:** Lead Qualification Bot Built a WhatsApp chatbot feature for a SaaS platform that their users can deploy in seconds. The bot handles customer conversations automatically 24/7: greeting prospects, asking qualifying questions in natural human-like conversation, and silently escalating qualified leads to the sales team. Each business can customize the chatbot's personality and questions using simple natural language — no coding required. Eliminates wasted time on unqualified leads, speeds up response times, and ensures every conversation stays organized. --- ## Technology & Approach GIPA works with modern technology stacks appropriate to each engagement: - **Frontend:** Next.js, React, TypeScript, Tailwind CSS - **Backend:** Node.js, Python, REST and GraphQL APIs - **AI/ML:** OpenAI, Anthropic Claude, custom fine-tuned models, LangChain, vector databases - **Infrastructure:** Vercel, AWS, Google Cloud - **Data:** PostgreSQL, Supabase, Airtable (for rapid prototyping) Our approach is pragmatic: we choose the right tool for the job, not the most impressive-sounding one. We move fast, validate early, and build incrementally. --- ## Contact & Location - **Website:** https://gipapartners.com - **Contact form:** https://gipapartners.com/contact - **Headquarters:** Miami, Florida, USA - **Markets served:** United States (mid-market), Enterprise LatAm --- ## Quick Facts - **Founded:** 2023 - **Headquarters:** Miami, FL, USA - **Specialization:** AI strategy, AI-powered product development, custom software - **Target market:** Mid-market US companies, enterprise LatAm - **Core offerings:** Executive Black, Loyalty Engine, Software Factory - **Key differentiator:** We deliver — not just advise. Strategy and implementation under one roof.